The goal of the project was to refresh and strengthen the image of the fast-growing company, but maintain the reference to old style in respect for the established users.
Reservio wanted to release new branding along with the launch of new consumer-oriented products allowing users to book appointments, lectures, lessons in just a few clicks. Which meant that the most suitable approach was to be similar to lean approach in development. Later that proved to allow flexibility and quick iteration on the style elements that became the foundation of the design system.
Thee key key words for the strategy was simple, bold, inspiring and modern.
Stage 1: Analysis & Research
Research and Stakeholders Interviews
Visual Audit, Brand Audit
Stage 2: Visual Development
Brand Revision and Visual Experiments
Development of the Elements: Logo, Typography, Basic Design Principles
Stage 3: Implementation
Design Guidelines as foundation for Design System
Continuous integration of new branding across all products and plarforms