For the Improvement of the Booking Process the example of smaller goal-oriented tasks:
1. Appointment Availability Search feature concept/flow/design
2. A/B test two approaches for sign-in during booking process
3. Zero States with Illustrations
Initial research of competitors, inspiration and ideas helped to analyse market and find inspiration for better solutions. Crucial part of the initial research with some tasks was user research, which depending on the task was conducted in a form of interviews, reworking marketing personas into UX personas, and developing user scenarios.
On every step of the project it was important to get everyone on board, and in early stages there were few setbacks in communication between design and development. Which was partly due to the fact that no design processes were established before. But after few technical solutions(Miro & Zeplin) were introduced, few light-hearted progress presentations and brainstorming sessions and the process became smoother and more engaging for designers and developers too.